An email in your subscriber list has started bouncing...have you lost them forever? Not anymore! With Email reactivate, we'll give you up-to-date, active email addresses for your subscribers.
What is Email reactivate?
Email reactivate is a service to provide up-to-date email addresses for your subscribers where the existing email in your system has started bouncing / become undeliverable.
There will be two ways to reactivate email addresses - as an initial batch (or batches, if you want to spread out the cost), which is currently available, and as an automated, ongoing integration (coming soon!) to reactivate emails as soon as they start bouncing.
What contacts are good candidates to be reactivated?
Subscribers in the your email system who were active within the last two years, but have since gone dark are good candidates to be reactivated.
Good candidates for revival include, in order of priority:
- People who have made a purchase in the past and the email is now bouncing or undeliverable
- People who were subscribed in the past and the email is now bouncing or undeliverable
Prioritize more recently active emails over older ones, if you plan to reactivate in smaller batches.
How do I upload a list of emails to HerbMail for reactivation?
Email lists can be added manually to HerbMail, as described below.
- Go to the “Email reactivate” tab from HerbMail Dashboard
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Click on “CSV Upload”
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Click on "Upload a file" and add the file with emails you want HerbMail to reactivate.
Note: The input needs to be in CSV format with header, should contain only one column email and should not have a size over 100MB -
Add a comment and click "Save"
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You will now see, with the following details:
- Total emails (the number of emails in your CSV).
- New emails (the number of emails in the CSV file minus any previously submitted emails that were already reactivated).
- Price per email (the price will go down at higher volumes).
- Estimated reactive emails (an estimate of how many emails we'll be able to reactivate).
- Estimated cost (the final cost will be based on the number of emails actually reactive - you will not be charged until processing is complete and you choose to pay).
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Assuming you accept the estimated cost, click "Process".
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Now you can see the emails requested are being processed by HerbMail, as soon as the processing is complete you will receive confirmation via email.
How do I make the payment and access reactivated emails by HerbMail?
- Go to the “Email reactivate” tab from HerbMail Dashboard
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Click on “CSV Upload”
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Click "Pay"
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Select the payment method and Click "Purchase"
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Click Download to get the result file with reactivate emails
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The downloaded csv file will contain two columns:
- email (the email addressed you submitted to reactive)
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reactivate (the reactivate email address for the contact from HerbMail)
How do I upload Email reactivate contacts to my CRM/ESP?
- Take the downloaded CSV from HerbMail and prepare it for upload. The column titled "email" is the original email you provided, and the "reactivate" column is the updated email. Unless your CRM/ESP supports 'updates' via import (most do not), remove the "email" column so that you are importing the "reactivate" column as a new set of contacts
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We recommend adding a column for tag/identifier/source to identify HerbMail reactivate contacts, so that you can measure performance of your outreach to reactive emails. Add a new column in the sheet e.g. "tag" with a value of "HerbMail-Reactivate for all rows
- If you want to track HerbMail reactivatate contacts separately from general HerbMail contacts we suggest creating a new list on your CRM for reactive contacts and upload the csv there.
Finally, upload your HerbMail reactivate contacts sheet in your CRM/ESP. Here are guides from few platforms on how to upload contacts via csv: