Herb Reconnect allows for deep visibility into customer journeys by identifying and tracking user behavior across your site—even across devices and browsers. Below are the five core Reconnect metrics, what they mean, and examples of the data pushed.
📱 1. Herb Reconnect Device Profile Detected
What it means:
This event is triggered when a user is identified and added to the Reconnect identity pool via the Herb integration. It enables cross-device and cross-browser tracking for both Shopify and non-Shopify clients.
Example data:
{
"page_title": "OIR demo",
"page_location": "https://hoa.Herb.co/products",
"user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.0 Safari/605.1.15",
"user_ip": "193.42.0.124",
"user_geolocation": "Chicago, IL"
} |
👁️ 2. Herb Reconnect Viewed Page
What it means:
Triggered when a page is viewed by a Reconnect-identified user. Available only for Shopify clients.
Example data:
{
"ecommerce": null,
"client_details": {
"page_title": "example t shirt 2 - My Store",
"page_location": "https://djw51f-0u.myshopify.com/products/example-t-shirt-2",
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/136.0.0.0 Safari/537.36 Edg/136.0.0.0",
"user_ip": "79.127.206.187",
"user_geolocation": "New York, NY"
}
} |
👀 3. Herb Reconnect Viewed Product
What it means:
Fired when a Reconnect-identified user views a product page. This metric is exclusive to Shopify clients.
Example data:
{
"value": 100,
"items": [
{
"item_brand": "My Store",
"quantity": 1,
"item_list": "Home page",
"item_category2": "Cloud Services",
"url": "https://eqpiyr-f0.myshopify.com/products/test-product-1",
"item_collection": "Home page",
"image_url": "//eqpiyr-f0.myshopify.com/cdn/shop/files/Screenshot_1.png?v=1751016784",
"price": 100,
"item_id": "8977909809377",
"item_variant": "46586420527329",
"item_category": "Software",
"item_name": "test product 1"
}
],
"item_prices": [
100
],
"item_brands": [
"My Store"
],
"client_details": {
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/138.0.0.0 Safari/537.36 Edg/138.0.0.0",
"page_location": "https://eqpiyr-f0.myshopify.com/products/test-product-1?variant=46586420527329",
"user_ip": "79.127.206.187",
"page_title": "test product 1 - My Store",
"user_geolocation": "New York, NY"
},
"item_categories": [
"Cloud Services",
"Software"
],
"item_collections": [
"Home page"
],
"item_variants": [
"46586420527329"
],
"item_quantities": [
1
],
"item_ids": [
"8977909809377"
],
"item_image_urls": [
"//eqpiyr-f0.myshopify.com/cdn/shop/files/Screenshot_1.png?v=1751016784"
],
"currency": "USD",
"item_lists": [
"Home page"
],
"cart_id": "",
"cart_url": "https://eqpiyr-f0.myshopify.com/cart",
"item_names": [
"test product 1"
],
"item_urls": [
"https://eqpiyr-f0.myshopify.com/products/test-product-1"
]
} |
📦 4. Herb Reconnect Viewed Collection
What it means:
Triggered when a collection page is viewed by a Reconnect-identified user. Available only for Shopify clients.
Example data:
{
"item_list_id": "",
"item_list_name": "Products",
"items": [
{
"image_url": "//djw51f-0u.myshopify.com/cdn/shop/files/Screenshot_100.png?v=1747053267",
"item_brand": "My Store",
"item_category": "",
"item_id": "7793200300094",
"item_name": "example t shirt 2",
"item_variant": "41744327442494",
"price": 100,
"url": "https://djw51f-0u.myshopify.com/products/example-t-shirt-2"
},
{
"image_url": "//djw51f-0u.myshopify.com/cdn/shop/files/Screenshot_1.png?v=1747053235",
"item_brand": "My Store",
"item_category": "",
"item_id": "7793200005182",
"item_name": "T SHIRT",
"item_variant": "41744326852670",
"price": 60,
"url": "https://djw51f-0u.myshopify.com/products/t-shirt"
}
],
"client_details": {
"page_title": "Products - My Store",
"page_location": "https://djw51f-0u.myshopify.com/collections/all",
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/136.0.0.0 Safari/537.36 Edg/136.0.0.0",
"user_ip": "79.127.206.187",
"user_geolocation": "New York, NY"
}
} |
🛒 5. Herb Reconnect Added to Cart
What it means:
Captured when a Reconnect user adds an item to their cart. This metric is also only tracked for Shopify clients.
Example data:
{
"value": 100,
"items": [
{
"item_brand": "My Store",
"quantity": 1,
"item_list": "Home page",
"item_category2": "Cloud Services",
"url": "https://eqpiyr-f0.myshopify.com/products/test-product-1?variant=46586420527329",
"item_collection": "Home page",
"image_url": "https://cdn.shopify.com/s/files/1/0765/3713/5329/files/Screenshot_1.png?v=1751016784",
"price": 100,
"item_id": "8977909809377",
"item_variant": "46586420527329",
"item_category": "Software",
"item_name": "test product 1"
}
],
"item_prices": [
100
],
"item_brands": [
"My Store"
],
"client_details": {
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/138.0.0.0 Safari/537.36 Edg/138.0.0.0",
"page_location": "https://eqpiyr-f0.myshopify.com/products/test-product-1?variant=46586420527329",
"user_ip": "79.127.206.187",
"page_title": "test product 1 - My Store",
"user_geolocation": "New York, NY"
},
"item_categories": [
"Cloud Services",
"Software"
],
"item_collections": [
"Home page"
],
"item_variants": [
"46586420527329"
],
"item_quantities": [
1
],
"item_ids": [
"8977909809377"
],
"item_image_urls": [
"https://cdn.shopify.com/s/files/1/0765/3713/5329/files/Screenshot_1.png?v=1751016784"
],
"currency": "USD",
"item_lists": [
"Home page"
],
"cart_id": "hWN0gl6KLdi9cPBrfkac9Ovy?key=196748e39da61c6d5c0f55f5654a3b36",
"cart_url": "https://eqpiyr-f0.myshopify.com/cart",
"item_names": [
"test product 1"
],
"item_urls": [
"https://eqpiyr-f0.myshopify.com/products/test-product-1?variant=46586420527329"
]
} |
🧾 6. Herb Reconnect Started Checkout
What it means:
Logs when a user begins the checkout process. Only available for Shopify clients.
Example data:
{
"value": 150,
"items": [
{
"item_brand": "My Store",
"quantity": 1,
"item_category2": "Computer Software",
"url": "https://eqpiyr-f0.myshopify.com/products/product-2",
"image_url": "https://cdn.shopify.com/s/files/1/0765/3713/5329/files/Screenshot_743.png?v=1751016821",
"price": 50,
"item_category4": "Communication & Collaboration Software",
"item_id": "8977911840993",
"item_variant": "46586422558945",
"item_category3": "Business & Productivity Software",
"item_category": "Software",
"item_name": "product 2"
},
{
"item_brand": "My Store",
"quantity": 1,
"item_list": "Home page",
"item_category2": "Cloud Services",
"url": "https://eqpiyr-f0.myshopify.com/products/test-product-1",
"item_collection": "Home page",
"image_url": "https://cdn.shopify.com/s/files/1/0765/3713/5329/files/Screenshot_1.png?v=1751016784",
"price": 100,
"item_id": "8977909809377",
"item_variant": "46586420527329",
"item_category": "Software",
"item_name": "test product 1"
}
],
"item_prices": [
50,
100
],
"item_brands": [
"My Store"
],
"client_details": {
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/138.0.0.0 Safari/537.36 Edg/138.0.0.0",
"page_location": "https://eqpiyr-f0.myshopify.com/checkouts/cn/hWN0gl6KLdi9cPBrfkac9Ovy",
"user_ip": "79.127.206.187",
"page_title": "Checkout - My Store",
"user_geolocation": "New York, NY"
},
"checkout_url": "https://eqpiyr-f0.myshopify.com/checkouts/cn/hWN0gl6KLdi9cPBrfkac9Ovy",
"item_categories": [
"Communication & Collaboration Software",
"Computer Software",
"Cloud Services",
"Business & Productivity Software",
"Software"
],
"item_collections": [
"Home page"
],
"checkout_id": "4b7f1a01eb4793c7312b0240306b0c72",
"item_variants": [
"46586422558945",
"46586420527329"
],
"item_quantities": [
1
],
"item_ids": [
"8977909809377",
"8977911840993"
],
"item_image_urls": [
"https://cdn.shopify.com/s/files/1/0765/3713/5329/files/Screenshot_743.png?v=1751016821",
"https://cdn.shopify.com/s/files/1/0765/3713/5329/files/Screenshot_1.png?v=1751016784"
],
"currency": "USD",
"item_lists": [
"Home page"
],
"cart_id": "hWN0gl6KLdi9cPBrfkac9Ovy?key=196748e39da61c6d5c0f55f5654a3b36",
"item_urls": [
"https://eqpiyr-f0.myshopify.com/products/product-2",
"https://eqpiyr-f0.myshopify.com/products/test-product-1"
],
"item_names": [
"product 2",
"test product 1"
]
} |
✅ 7. Placed Order
What it means:
Triggered when a purchase is completed by a Reconnect-identified user. Available only for Shopify clients.
Example data:
{
"value": "150.00",
"items": [
{
"item_brand": "My Store",
"quantity": 1,
"item_category2": "Computer Software",
"url": "https://eqpiyr-f0.myshopify.com/products/product-2",
"price": "50.00",
"image_url": "https://cdn.shopify.com/s/files/1/0765/3713/5329/files/Screenshot_743.png?v=1751016821",
"item_category4": "Communication & Collaboration Software",
"item_id": 8977911840993,
"item_variant": 46586422558945,
"item_category3": "Business & Productivity Software",
"item_category": "Software",
"item_name": "product 2"
},
{
"item_brand": "My Store",
"quantity": 1,
"item_list": "Home page",
"item_category2": "Cloud Services",
"url": "https://eqpiyr-f0.myshopify.com/products/test-product-1",
"item_collection": "Home page",
"price": "100.00",
"image_url": "https://cdn.shopify.com/s/files/1/0765/3713/5329/files/Screenshot_1.png?v=1751016784",
"item_id": 8977909809377,
"item_variant": 46586420527329,
"item_category": "Software",
"item_name": "test product 1"
}
],
"item_prices": [
"50.00",
"100.00"
],
"billing": {
"address1": "KOLONIJA 33/11",
"address2": "2321",
"longitude": 17.9532714,
"city": "Konjic",
"country_code": "BA",
"name": "SPALDA SPALDA",
"company": null,
"province": null,
"first_name": "SPALDA",
"phone": null,
"country": "Bosnia And Herzegovina",
"zip": "88400",
"latitude": 43.6561387,
"province_code": null,
"last_name": "SPALDA"
},
"tax": "21.79",
"transaction_id": 6382330282209,
"order_id": 1019,
"item_categories": [
"Cloud Services",
"Business & Productivity Software",
"Computer Software",
"Software",
"Communication & Collaboration Software"
],
"item_collections": [
"Home page"
],
"checkout_id": 36554103357665,
"item_variants": [
46586422558945,
46586420527329
],
"item_brands": [
"My Store"
],
"item_quantities": [
1
],
"total_items": 2,
"item_ids": [
8977911840993,
8977909809377
],
"item_image_urls": [
"https://cdn.shopify.com/s/files/1/0765/3713/5329/files/Screenshot_1.png?v=1751016784",
"https://cdn.shopify.com/s/files/1/0765/3713/5329/files/Screenshot_743.png?v=1751016821"
],
"client_details": {
"user_agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/138.0.0.0 Safari/537.36 Edg/138.0.0.0",
"user_ip": "79.127.206.187",
"user_geolocation": "New York, NY"
},
"currency": "USD",
"item_lists": [
"Home page"
],
"cart_id": "hWN0gl6KLdi9cPBrfkac9Ovy",
"item_names": [
"test product 1",
"product 2"
],
"item_urls": [
"https://eqpiyr-f0.myshopify.com/products/product-2",
"https://eqpiyr-f0.myshopify.com/products/test-product-1"
],
"shipping": {
"address1": "KOLONIJA 33/11",
"address2": "2321",
"longitude": 17.9532714,
"city": "Konjic",
"country_code": "BA",
"name": "SPALDA SPALDA",
"company": null,
"province": null,
"first_name": "SPALDA",
"phone": null,
"country": "Bosnia And Herzegovina",
"zip": "88400",
"latitude": 43.6561387,
"province_code": null,
"last_name": "SPALDA"
}
} |