Suppressing dis-engaged profiles can improve your open/click rates and lower your Klaviyo costs
Optimizing Klaviyo Costs with Profile Suppression
To optimize your Klaviyo costs, it’s important to manage your "active profiles," as this is a key factor in Klaviyo's pricing model. One effective strategy is to suppress profiles that are no longer actively engaging with your emails.
Using Herb to Suppress Un-engaged Profiles
When using Herb to grow your email list, you can segment profiles based on engagement and suppress those that are un-engaged. This will help reduce your overall Klaviyo costs.
For example, you might choose to suppress profiles that have:
- Never made a purchase
- Not opened or clicked an email in the past 60 days
Important: Suppressing vs. Deleting Profiles
It's important to note that suppressing a profile is not the same as deleting it. Suppressed profiles remain in your account and can be re-activated later if you want to include them in a future campaign, such as during BFCM or the holidays.
Automated Solutions for Profile Suppression
There are also AI-powered automated solutions available that can help you suppress un-engaged profiles based on user behavior. If you're interested, reach out to your Key Account Manager to learn about solutions that have been successfully implemented by other Herb customers.
Learn More
For additional details on Klaviyo's pricing model and profile suppression best practices, refer to the following articles from Klaviyo: